Products and Services

Innovation Builder

As a center of innovation and technology, we are building and incubating innovative and disruptive solutions that offer unique value propositions and methodology of implementation in regional and international


Business Enabler

Enabling established businesses to develop technologies, grow and scale is one of the key offering to partners and clients of VARARI. We offer smart supervision, intervention and involvement techniques to guarantee


Startup Embracer

VARARI was built on the core competencies and rich experiences of its management team and expert partners. Startups established in the MENA region, that are based on excellent ideas and passionate


We specialize in

We’re all about helping you, a startup or an established business, to develop your services and penetrate new markets and ultimately grow your customers

Creative Technologies

Digital Transformation

Marketing Consultation

App & Solution Development

Enriching Customer Experience

Market Expansion

Partnerships & Monetization


 We are a team of on the ground professionals that excel on extreme challenges.  With the skills combined and experience acquired over 20+ years in the Digital & Media sectors, we offer our passion to provide you with premium class services. 

Our experience includes researching and launching award winning services, content aggregation and distribution, digital production and animation, native & enterprise app development, partnerships and market entry, go to market strategy, creating innovative services & technologies, networking with global reach, incubation, mentoring, seed & VC funding, talent & brand acquisition, digital channel creation & management, and many more.

  Hani Thalji
         CEO & Co-Founder


Is an innovative content and solutions expert with an extended experience of 18 years in the Telecom and Content Industries. A solid strategist and disruptive thinker with strong managerial and leadership skills and a believer of a creative culture in the work space.

  Ziad Al-Masri
         CMO & Co-Founder


With 25+ years’ experience in the digital space, is a highly successful marketing and business development professional. Excels in research, design, implementation and roll out of mobile & internet services with a passionate eye on new trends and building, mentoring and leading top-performing teams and strategic partnerships.

We listen and put all our resources and experience on the issue.  We are happy to work with multinational, local and small entities alike.  Our mission is to make our customers successful and on the right path to success.

Our Partners

Salasil Logo 115x100
Mind Rockets